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Thoughts of dog fren be nice11/30/2023 “I saw that people liked the dog’s name coming first, then the caption and the rating at the end - that was the ticket,” Nelson told Entrepreneur. “The formula allows me to keep the captions fresh without being super repetitive.” The brand has grown enough that he employs two assistants, one who focuses on the e-commerce side of things, the other sifts through submissions, narrowing the thousands coming in daily to about 30, which Nelson then selects from to write new captions for.īoth accounts use an Internet dialect called “DoggoLingo,” which misspells common words phonetically, transposes “D” to “B” and types out non-swear words like “heck” with asterisks. Nelson dropped out of school once he realized he was spending full-time hours monitoring the accounts, and monetizes them through merchandise sold through the online brand’s website, originally just stickers, but now everything from shirts, pillows, baseball caps, calendars and coffee mugs.Īs Nelson lives with his parents, their dog provides most of the inspiration for the Thoughts of Dog posts. We often retweet the best posts from both accounts on the Dog O’Day Twitter. WeRateDogs has 7.43 million followers on Twitter, and Thoughts of Dog has 1.86 million. “It was a medium I could use for my writing to reach more people,” Nelson told Entrepreneur. “Obviously I couldn’t spend all this time doing what I do if I didn’t love dogs.”Īt some later point he also founded the Thoughts of Dog account, which is narrated by a Lab and depicts typical doggy adventures like snuggling with your stuffed elephant and monitoring the Skittle hiding under the fridge. Nelson started WeRateDogs from that post, and within the week had to recruit friends to help him sort through all the submissions people were sending him. In 2015, Nelson was a college freshman eating at Applebee’s one night with his friends when he snapped a picture of his friend’s dog sitting inside the restaurant, and an online empire of happiness was born from that moment. In an interview with Entrepreneur magazine, Matt Nelson, the creator of the Twitter superaccounts WeRateDogs ( and Thoughts of Dog ( talked about the process of creating content and keeping things original. By Wesley Coburn 4 years ago WeRateDogs and Thoughts of Dog founder brightens millions of followers’ days.
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